After Web 2.0, Enterprise 2.0 and Wife 2.0, Oracle introduces the term DBA 2.0. It seems to refer to the DBA of the very near future. The one who can rely on a formidable pal hiding inside the database and taking on many of the boring, repeating tasks as well as advising on some of the tougher challenges when it comes to managing the database. Manageability is one of the focus areas for Oracle in the marketing strategy for the database as well as in the development budget allocation. Lots of time and energy are invested in making the database more manageable and striking the optimal balance between automated management and human decision making.

DBA 2.0 is perhaps also the guy about whom Mark Townsend,Vice President Product Management for Server Technologies, said: "to really screw a system up, you have to be a DBA!". To which he added: (more…)