Comments on: Being Mr. Ellison… http://technology.amis.nl/2010/12/23/being-mr-ellison-oracle-trends-2011/?utm_source=rss&utm_medium=rss&utm_campaign=being-mr-ellison-oracle-trends-2011 Fri, 12 Apr 2013 10:04:09 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Marco Gralike http://technology.amis.nl/2010/12/23/being-mr-ellison-oracle-trends-2011/#comment-6442 Marco Gralike Fri, 24 Dec 2010 10:46:15 +0000 http://technology.amis.nl/blog/?p=9546#comment-6442 I don’t think that there is a “money-making scheme” in place, its just how current direct internet business is/can be setup, have a look at, for example, http://www.salesforce.com. Licenses, the bookeeping that is based on current Oracle license methods, can easily be done via a web portal and/or via the already achieved logging mechanism via “My Oracle Support” websites and Oracle Enterprise Manager extensions. Most of the technology is already in place if you start thinking about it. The only thing to do would be to put all things/services/etc in place and available via the internet. From that moment on technically you can offer most Oracle services as needed/sellable. Harware as a service (already there for parts of exadata), AWS web offerings (AMIs environments), Oracle on Demand like Siebel (thks RoelH), Oracle Cloud Open Office and as a mayor business change, for example, Oracle Fusion Apps (E-Business Suite serviced via the internet).

]]> By: Lucas Jellema http://technology.amis.nl/2010/12/23/being-mr-ellison-oracle-trends-2011/#comment-6441 Lucas Jellema Fri, 24 Dec 2010 07:15:45 +0000 http://technology.amis.nl/blog/?p=9546#comment-6441 Hi Marco,

Very interesting vision you have shared with us here. And with Mr. Ellison – perhaps he can take advantage of your thoughts. To make money of the cloud is probably not so much the issue. To make the same amount of money (or more) from the cloud as from the current on-premise license strategy  is probably a challenge. The cloud more or less mandates pay-per-use. Whereas ORCLs current policies do no such thing: you pay per user or even per processor – even if all are idle – and returning licenses is not really an option. Licenses do not scale up seamlessly (only with steps) and do not scale back down at all. There is no technical reason why Oracle could not offer all you suggest – and I suppose eventually it will – but the money-making scheme might just become a little too transparent.

Happy X-Mas!

Lucas

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